The Appeal of Gold Bar Jelly for the God of Wealth Day

Ms. Nguyen Thuy Nhu, a 36-year-old resident of Ca Mau City, Vietnam, has captured the market with her creatively shaped jelly for the God of Wealth Day. Days in advance, she prepares the fresh fruit jelly using ingredients like coconut milk, pandan leaves, and fruits such as corn and gac. One customer, Ms. Le Hong Tu, explained the significance: "Gold bar jelly is very appropriate for the God of Wealth Day. People buy gold for prosperity, but this is a more affordable option for offerings." Ms. Nhu's 5 years of experience selling fresh fruit jelly on social media platforms like Facebook and TikTok have contributed to her success. Her dedication to quality, handmade production, and customer service results in high demand, especially for holiday treats like her gold bar jelly. While she offers various shapes, including thousand-layer and mooncake, the gold bar, fortune, and prosperity shapes are most popular for this holiday, priced at 100,000 to 120,000 VND. She often sells out due to the high demand.