Swedish Market Opens Opportunities for Vietnamese Fresh Fruit and Vegetable Exports

Sweden's demand for imported fresh fruits and vegetables is growing, creating significant opportunities for Vietnamese exporters. The Vietnam Trade Office in Sweden reports that the country relies heavily on imports, especially during the off-season from October to May when domestic production is limited. This presents a key opportunity for Vietnamese dragon fruit, mango, and passion fruit to fill the market gap. Major Swedish supermarket chains like ICA, Coop, and Axfood, along with food service providers and industrial processors, represent significant potential buyers. While Sweden's overall fruit and vegetable imports slightly decreased in 2023 due to economic factors, imports from developing countries like Vietnam are increasing. Furthermore, the growing demand for sustainable and organic products aligns with Vietnam's agricultural strengths, offering further opportunities for exporters who meet international standards like GLOBAL G.A.P. Vietnamese businesses are encouraged to focus on product quality, food safety, and sustainable certifications to capitalize on this promising market.