Saudi Dates Gaining Popularity in Europe

Europe's growing date market offers consumers an increasing variety of this superfruit. Saudi Arabia boasts up to 1,000 date varieties, with about fifteen commercially available. Saudi dates are known for their superior flavor and nutritional value, comparable to various apple types, and new varieties continually emerge. As demand for healthy sugar alternatives rises, Europeans are increasingly incorporating dates into their diets, driving a roughly 50% annual increase in consumption. This growing demand includes organic Medjool dates, further expanding market opportunities within the fresh fruit sector.