Protecting the U Minh Ha Honey Brand

The U Minh Ha Honey Collective Trademark Management Board ensures that honey businesses using approved labels and logos maintain certified quality. To protect the brand, the U Minh District People's Committee established the board to oversee certification and trademark usage. The board also works to promote U Minh Ha Honey through various media channels and educate local beekeepers on proper registration. U Minh Ha honey, from Ca Mau province, is known for its purity. However, unauthorized sellers online often falsely advertise their products as "U Minh Ha Honey," damaging the brand's reputation. Reputable sellers, like Mr. Do Hoai Bao, prioritize quality testing and use the official collective trademark logo and QR codes for traceability. He emphasizes that customers value the clear branding and origin verification, leading to increased sales and trust. U Minh District's vast forests support thriving bee colonies, allowing for large-scale honey production. The official "U Minh Ha Honey" collective trademark, granted in 2011, has significantly boosted the industry, creating opportunities for local beekeepers. The U Minh District Agriculture and Rural Development Department recommends that consumers only purchase honey from certified establishments with proper labeling and traceability. The department actively monitors quality and enforces trademark regulations to maintain the integrity of U Minh Ha Honey.