Blended Honey Must Clearly Label Each Country of Origin

The Nordic market, including Sweden, Denmark, and Norway, has introduced stricter traceability requirements for imported honey under the new EU Honey Directive. Blended honey products must now clearly label each country of origin on the main label. This change aims to enhance transparency and prevent adulteration, ensuring high product quality for consumers. The Vietnamese Trade Office in Sweden urges honey exporters to establish meticulous documentation throughout the entire supply chain, from beehive to final product. Advanced testing will verify authenticity, and full traceability will be mandatory by 2028. The Trade Office recommends utilizing technology like electronic labeling and supply chain management software. Vietnamese honey producers should view these new regulations as an opportunity to enhance their credibility and competitiveness in the growing European market. Investing in quality control and certifications like Organic or Fairtrade will be crucial for long-term success.