Bach Hoa Xanh Aims for 500 Billion VND Profit with Central Vietnam Expansion

Bach Hoa Xanh, the grocery retail arm of Mobile World Investment Corporation (MWG), is aiming for a 500 billion VND profit in 2024. This ambitious goal will be supported by the expansion into Central Vietnam, with 70% of 200-400 planned new stores located in the region. The company expects this expansion to contribute significantly to their projected 48,100 billion VND in revenue. Bach Hoa Xanh leadership cited strong Q4 2024 performance, with a net profit increase of over 20%, as evidence of the chain's growth potential. Existing stores are also undergoing renovations to improve the shopping experience and attract more customers. While concerns have been raised about the potential impact of expansion on profitability, MWG's CFO, Vu Dang Linh, assured investors that cost control measures are in place and most new stores reach profitability within six months. The retailer also acknowledges the need to increase average revenue per store to maintain sustainable growth in the competitive fresh fruit market.